The Turn to Podcasts as a Mass Campaign Medium Special Issue of The Journal of Radio and Audio Media
U.S. President Donald Trump’s appearance on the Joe Rogan Experience had over 50 million views on YouTube. His appearance on the most popular podcast in the world capped off a campaign that was part of the “podcast election” where both candidates reached voters through podcasts. With this amount of reach, it’s clear that some high-profile podcasts have reached the status of a mass medium (