This article proposes to investigate delineations of the audience. We highlight the scales between contents, circulation, and consumption of podcasts in platformization contexts.
A study of 264 podcast listeners shows that environmental context affects a listener’s engagement with podcasts. Five contextual elements were identified: outdoors, indoors & at home, evenings, soundscape & at work, and exercise. Particularly, some listeners use podcasts to mask distracting sounds around them. This finding offers valuable insights for podcasters and researchers about object-based and personalized media.