Jill Martin, Kaci Richter ABSTRACT Audio programs such as Planet Money (National Public Radio), Marketplace (American Public Media) and others have carved out niches among audiences across the United States and world. This chapter explores the strengths of audio as a…
This report explores the Danish podcast market from a financial point of departure, analyzing the composition of the market, the different actors, and how audiences relate to it all. The research combines market research with two surveys, interviews, and focus groups.