Business models and future prospects for the Danish podcast market

Aske Kammer & Thomas Spejlborg Sejersen

This report explores the Danish podcast market from a financial point of departure, analyzing the composition of the market, the different actors, and how audiences relate to it all. The research combines market research with two surveys, interviews, and focus groups. The report finds that the Danish podcast market is heterogeneous (lots of different actors in it), that PSM nevertheless take up a lot of space in it, and that actors in the market have a positive outlook on the financial future for podcasting. The report, furthermore, contains a lot of descriptive statistics about podcast usage and the business of podcasting.

The report is in Danish