This study augments seminal podcasting literature by exploring the motivations of independent sports podcasters specifically. The study’s in-depth interviews produced findings that are consistent with prior research about the value of listener feedback, relationships, and a sense of community; however, new considerations are introduced including the ease of podcasting from both a technological perspective and a creative perspective. The findings contradict recent research suggesting that podcasters are becoming more focused on money and are therefore treating their creative efforts as a form of employment rather than leisure. Suggestions for future research include a focus on the use of livestream technology.
Matthew P. Taylor (2023) Crowd Pleasers: Exploring Motivations and Measures of Success among Independent Sports Podcasters, Journal of Radio & Audio Media, DOI: 10.1080/19376529.2022.2143775