In New Zealand independently produced podcasts fall outside of local media regulations. This study explores the ways nine independent podcast producers from New Zealand self-govern their content.
Through evidence gathered from sixteen interviews with producers and businesspeople in the podcast industry, this paper argues that the professionals that populated the early phase of the formalizing podcasting scene made up an interpretive community defined, in part, by their appreciation for, and experiences with, public radio.
This study augments seminal podcasting literature by exploring the motivations of independent sports podcasters specifically. The study’s in-depth interviews produced findings that are consistent with prior research about the value of listener feedback, relationships, and a sense of community