Podcast Studies Articles in JRAM June 2023
“We are Full and Complex People”: Heterogeneous Commonality, Creativity, and Collaboration in Podcasting
ABSTRACT
Group membership under a shared identity marker has intragroup diversity, or ”heterogeneous commonality.” Thus, self-representations within identity groups can elicit different perspectives about, or approaches to, the same topics. This article textually analyzes episodes from Black Canadian Content Creators, My Blackness, My Truth, and Seat at the Table about Black creative collaboration and social justice to assess how podcasts function as heterogeneously common publics foregrounding podcaster identities to approach the same topics. This article also analyzes each podcast’s online presence for inviting audiences to participate as part of these publics.
Citation: Jeff Donison (2023) “We are Full and Complex People”: Heterogeneous Commonality, Creativity, and Collaboration in Podcasting, Journal of Radio & Audio Media, 30:1, 12-27, DOI: 10.1080/19376529.2022.2113882
Podvertising II: “Just like My Best Friend” – Relationships in Host-read Podcast Advertisements
ABSTRACT
Market research has established that podcast advertising earns high approval ratings from listeners, resulting in positive consumer behaviors; however, limited academic research on this topic exists. This article examines listeners’ attitudes toward podcast advertising and investigates the effect of host-read advertisements. Using both quantitative and qualitative data, the study builds a layered understanding of host-read ads’ impact on listeners. The mechanism of a host-read ad is integral because it accesses the listeners’ relationships with both the host and the podcast team, shaping their estimation of credibility and providing narrative transport
Citation: Margaret Moe (2023) Podvertising II: “Just like My Best Friend” – Relationships in Host-read Podcast Advertisements, Journal of Radio & Audio Media, 30:1, 362-386, DOI: 10.1080/19376529.2021.1960840
Additionally, the following has been published online
Preliminary Study on the Gratifications Received by Listeners of Daily News Podcasts
ABSTRACT
Previous podcast studies have examined motivations and gratifications for why consumers listen to podcasts, but there has been very little examination into why listeners choose to listen to daily news podcasts specifically and what gratifications they receive from consuming these podcasts. This preliminary study aimed to examine why audiences choose to listen to daily news podcasts and what gratifications they receive from listening to this emerging form of journalism. In addition, this current study provides a foundation for future researchers to use when exploring this topic.
Citation: Chad Whittle (2023) Preliminary Study on the Gratifications Received by Listeners of Daily News Podcasts, Journal of Radio & Audio Media, DOI: 10.1080/19376529.2023.2220305